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A few weeks ago, I was sitting behind a young woman on the bus. My seat was positioned higher than the seat where she sat, giving me a perfect view of her phone as she scrolled through Instagram. I don’t actively try to read other people’s screens, but the way this lady was interacting with the photo app caught my attention. She was scrolling through her feed with a speed and fervor I’d never personally witnessed. Each photo was glanced at for a mere second (at most), before being liked. And she was liking every single photo in her feed. Pets, food, fashion… The actual content of the image didn’t seem to matter. Everything was getting a double-click. It was mesmerizing. (more…)